Are you leveraging Klaviyo SMS marketing in your customer communication strategy?
Klaviyo SMS marketing, or Short Message Service, can play a significant role in enhancing the customer journey but certainly in the UK it can be seen as intrusive channel that brands shy away from.
“As the PAASE team highlight in this blog, SMS is a powerful tool when used in flows to complement your marketing messages across each stage of the customer lifecycle. SMS has significantly higher engagement rates than email and, with Klaviyo, can be quickly woven into flows to improve awareness, engagement and conversion. Using SMS at the right time, with the right message, is a simple way to expand your channel mix and improve customer experience”
Director, Partnerships EMEA
Whilst a maturing channel in the USA and EMEA markets, Klaviyo SMS is starting to gain real traction in the UK, here are some of the ways you could look to test the channel in 2023
Timely notifications
SMS is an effective channel for sending timely notifications and updates to customers. It can be used to inform customers about order confirmations, shipping updates, appointment reminders, and delivery notifications. By providing real-time information, SMS keeps customers informed and engaged throughout their journey.
Personalised communication
SMS allows businesses to send personalised messages to customers based on their preferences, past purchases, or behaviour. By tailoring messages to individual customers, businesses can create a more personal and engaging experience, fostering a stronger connection, and improving customer satisfaction.
Customer support
SMS can be used as a convenient channel for customer support. Customers can send inquiries, feedback, or support requests via text messages, and businesses can respond promptly. SMS-based support provides a quick and efficient way for customers to reach out, resolving their issues or addressing their concerns in a timely manner.
Promotions and offers
SMS is an effective marketing tool for sending promotions, discounts, and special offers directly to customers’ phones. By leveraging SMS, businesses can reach a wide audience instantly, boosting sales and driving customer engagement. Personalized offers can be sent based on customer preferences or previous purchases, increasing the likelihood of conversion.
Surveys and feedback
Klaviyo SMS can be used to collect customer feedback and conduct surveys. By sending quick surveys via SMS, businesses can gather valuable insights and opinions from customers. This feedback can help businesses improve their products, services, and overall customer experience, showing customers that their opinions are valued.
Loyalty programmes
Klaviyo SMS can be used to communicate with customers enrolled in loyalty programs. Businesses can send personalised messages to notify customers about loyalty points, rewards, and exclusive offers. This helps foster customer loyalty, encourages repeat purchases, and makes customers feel appreciated.
“Taking advantage of experts like PAASE should be a consideration for all brands and marketers, wherever they are in their SMS journey, from collecting their first mobile numbers, understanding consent and implementing SMS into the highest impact flows. Or, for larger businesses, bringing your multi-platform strategy on to Klaviyo to optimise for “right channel, right time, right message” and overall team efficiency.”
Director, Partnerships EMEA
It’s important to note that while Klaviyo SMS can enhance the customer journey, it should be used judiciously and in compliance with applicable regulations, such as obtaining proper consent and respecting privacy preferences.
Like to know more about Klaviyo SMS marketing?
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