Generic email marketing vs. AI driven personalisation
A new era of personalisation
Say goodbye to generic messages and hello to dynamic, brand voiced communications at scale using AI driven email marketing personalisation.
Customers are bombarded with multiple messages per day, brands have to stay ahead of the curve.
With ever increasing customers expectations, marketing leading brands are leveraging AI to build efficiency, personalisation and untimely profitability into their email marketing activity.Â
If we want to maintain or increase our share of wallet, we have to find ways to improve experiences in a digital world
AI driven personalisation for Klaviyo and Attentive
Our AI personalizes every aspect of your emails:
- Session Abandonment: Display multiple products from a customer’s browsing session, prioritized by intent.
- AI-Enhanced Recommendations: Utilize vision AI to align product recommendations with each customer’s behavior.
- Similar Item Suggestions:Â Offer alternatives from your product catalog.
- Complentary Products:Â Recommend items that pair well with the original product.
- AI-Driven Quiz Flows:Â Create quizzes with personalized questions and tailored responses, taking the guesswork out of customer engagement.
Tailor your messages using factors such as;Â
- weather
- age
- location
- purchase history
- spending patterns and more.
Our models continuously learn from what drives your sales and refines itself for ongoing improvement—getting better even while you sleep.
Want to know more about how PAASE can help you drive more ROI from your email marketing? Get in touch today!
