Battery Station was established in May 2003 providing high-quality batteries to the TV & Film Industry. Over the following years, the business diversified into the supply of batteries to companies ranging from PLCs to the public sector, and DTC . Since its inception in 2003, the range of batteries has increased from 60 lines up to a product range of over 500 items.
Initially, PAASE was brought in on a small project for Battery Station, but that soon changed…
After the team saw PAASE’s email marketing turn into a revenue engine for the business, the relationship quickly escalated into a long-standing partnership that continues to this day. Through a combination of meticulous customisation and strategy – Battery Station has yielded countless results with rises in revenue by 160% and a more customer-centric email journey.
Battery Station were operating with two different ESPs – Mailchimp and Klaviyo. Understanding this, PAASE’s first task was to migrate all contacts from Mailchimp into Klaviyo, putting all data into one ESP. This transition not only saved costs for the company but amplified simplicity; things were immediately easier, organised, and more effective.
Scaling Klaviyo with Bigcommerce deployed the ability to re-control the customer’s experience having the ability to deliver personalised experiences that lead to lasting, high-value relationships with customers. In this second phase, PAASE Digital provided solutions in initial set-ups, list building and clean up in Klaviyo.
Once the foundations were set, PAASE were able to set up automations engaging the right customers at the right time with the right email maximising revenue for Battery Station.
“PAASE is the first company that we have worked with that has made email actually work. They are the only company we have worked with that has understood the B2B space we’re in in regards to email marketing and the results we’ve received by working with them have been fantastic. We’re excited to be working with the team moving forward to eventually further segment our databases, carry out some A/B testing and create some more personalised messaging. We’re very much looking forward to the future.“
– Jamie Lupton, Managing Director.
