Battery Station

Utilising BigCommerce to drive revenue

How PAASE optimised Klaviyo with BigCommerce to maximise email revenue.

Utilising BigCommerce to drive revenue

Battery Station was established in May 2003 providing high-quality batteries to the TV & Film Industry. Over the following years, the business diversified into the supply of batteries to companies ranging from PLCs to the public sector, and DTC . Since its inception in 2003, the range of batteries has increased from 60 lines up to a product range of over 500 items.

Initially, PAASE was brought in on a small project for Battery Station, but that soon changed…

STEP ONE.

After the team saw PAASE’s email marketing turn into a revenue engine for the business, the relationship quickly escalated into a long-standing partnership that continues to this day. Through a combination of meticulous customisation and strategy – Battery Station has yielded countless results with rises in revenue by 160% and a more customer-centric email journey.

STEP TWO.

Battery Station were operating with two different ESPs – Mailchimp and Klaviyo. Understanding this, PAASE’s first task was to migrate all contacts from Mailchimp into Klaviyo, putting all data into one ESP. This transition not only saved costs for the company but amplified simplicity; things were immediately easier, organised, and more effective.

STEP THREE.

Scaling Klaviyo with Bigcommerce deployed the ability to re-control the customer’s experience having the ability to deliver personalised experiences that lead to lasting, high-value relationships with customers. In this second phase, PAASE Digital provided solutions in initial set-ups, list building and clean up in Klaviyo.

Once the foundations were set, PAASE were able to set up automations engaging the right customers at the right time with the right email maximising revenue for Battery Station.

Automations, to help keep the brand front of mind
Purchase Intent and time scheduling for emails to provide optimum results
New flows in place to personalise the customers’ journey and increase Customer Lifetime Value
Seasonal Emails with content relevant for occasions such a Black Friday and Cyber Monday – introducing purchase codes and discounts to help encourage sales.

OUTSTANDING RESULTS.

“PAASE is the first company that we have worked with that has made email actually work. They are the only company we have worked with that has understood the B2B space we’re in in regards to email marketing and the results we’ve received by working with them have been fantastic. We’re excited to be working with the team moving forward to eventually further segment our databases, carry out some A/B testing and create some more personalised messaging. We’re very much looking forward to the future.“
– Jamie Lupton, Managing Director.

Orders increased, on average per quarter, by 314%

Revenue increased, on average per quarter, by 356%

Email contribution increased from 4% in Q1 to 15.2%

Overall email contribution for the year was 10.34% compared to 2020 at 3.72%

Email conversion increased from 15% to 21%

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A UNIQUE APPROACH.

PAASE Digital are not an agency in the traditional sense. We are a small team of commercially focused email marketers, and we work in partnership with our clients to drive commercially viable projects and activities.

BAGS OF KNOWLEDGE.

We have over a decade of email marketing experience working with direct-to-consumer brands, driving sales growth through marketing automation.

CRM EXPERTS.

Our expertise lies in CRM strategy and planning, marketing automation and fully managed services, and we can provide you with whatever level of support you need - from mapping out your plan through to the end deployment of your activities and reporting.

Want to give your revenue a boost, just like Battery Station has?