Case Study: Email marketing growth with PAASE AI and Klaviyo
Case Study: Driving email marketing revenue with PAASE AI and Klaviyo Overview: Curlsmith, a leading brand
March 27, 2025
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PAASE
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Email Marketing Insight.
Our news updates and articles on latest strategies, insights
and tools for email marketers
Email Marketing Insight
A new era of AI driven email marketing personalisation
Setting up dedicated click tracking allows a client to show your own domain on click tracking links rather than the default Klaviyo domain, this is beneficial because customers and inbox providers can easily recognize your brand, making the links in your email more trustworthy.
March 20, 2025
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Email Marketing Insight
Click bots and dedicated click tracking
Setting up dedicated click tracking allows a client to show your own domain on click tracking links rather than the default Klaviyo domain, this is beneficial because customers and inbox providers can easily recognize your brand, making the links in your email more trustworthy.
July 11, 2024
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Data
Automations should never be ‘fit and forget’
A supplier will pitch you x number of campaigns a month and y number of flow activations per month. A partner will work with you to build a vision of your brands specific customer journey then help you bring it to life.
July 2, 2024
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Data
How to configure Klaviyo settings
Watch our video guide on how to configure Klaviyo settings to PAASE best practice.
June 21, 2024
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Data
Customer first marketing
If your email or SMS channel is not performing, the first port of call should not be a technology or platform change. It should be a review of your customer journey and data.
June 20, 2024
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Data
Klaviyo make it too easy to become a ‘partner’
There I said it, but why do I say it? Well for multiple reasons…. Klaviyo has made email an essential commodity but most agencies (or freelancers) focus on activation and not on the customer journey.
June 6, 2024
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Data
Why Klaviyo is the best email tool for Shopify
Klaviyo was specifically built for ecommerce brands, providing a seamless integration which, in our experience, provides a simple and cost-effective way of driving sales through email and SMS marketing, retaining customers and growing lifetime value. So, what’s so great about Klaviyo?
May 2, 2024
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Email Marketing Insight
Why email deliverability is important and how to improve it
All too often, businesses can spend hours creating amazing email campaigns only for them to never reach the intended destination
April 22, 2024
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Email Marketing Insight
Tickle their inbox
‘The Happiness Report’ 2022 found that 90% of people are more likely to remember ads that are funny and 72% would choose a brand they found humorous over their competitors.
But why does humour work and what should you be aware of?
March 27, 2024
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