Our news updates and articles on latest strategies, insights
and tools for email marketers
Setting up dedicated click tracking allows a client to show your own domain on click tracking links rather than the default Klaviyo domain, this is beneficial because customers and inbox providers can easily recognize your brand, making the links in your email more trustworthy.
A supplier will pitch you x number of campaigns a month and y number of flow activations per month. A partner will work with you to build a vision of your brands specific customer journey then help you bring it to life.
Watch our video guide on how to configure Klaviyo settings to PAASE best practice.
If your email or SMS channel is not performing, the first port of call should not be a technology or platform change. It should be a review of your customer journey and data.
There I said it, but why do I say it? Well for multiple reasons…. Klaviyo has made email an essential commodity but most agencies (or freelancers) focus on activation and not on the customer journey.
Klaviyo was specifically built for ecommerce brands, providing a seamless integration which, in our experience, provides a simple and cost-effective way of driving sales through email and SMS marketing, retaining customers and growing lifetime value. So, what’s so great about Klaviyo?
All too often, businesses can spend hours creating amazing email campaigns only for them to never reach the intended destination
‘The Happiness Report’ 2022 found that 90% of people are more likely to remember ads that are funny and 72% would choose a brand they found humorous over their competitors.
But why does humour work and what should you be aware of?
When the days grow longer and spring starts poking its sunny little head around the corner, thoughts often turn to decluttering and spring cleaning. But it’s not just our homes and gardens that need a refresh – now is the perfect time to review and revitalise your email marketing strategy to improve deliverability, engagement and drive more ROI.
The power of templates Why a Templated Approach Triumphs in Email Marketing  We are firmly
