Our news updates and articles on latest strategies, insights
and tools for email marketers
All too often, businesses can spend hours creating amazing email campaigns only for them to never reach the intended destination
‘The Happiness Report’ 2022 found that 90% of people are more likely to remember ads that are funny and 72% would choose a brand they found humorous over their competitors.
But why does humour work and what should you be aware of?
When the days grow longer and spring starts poking its sunny little head around the corner, thoughts often turn to decluttering and spring cleaning. But it’s not just our homes and gardens that need a refresh – now is the perfect time to review and revitalise your email marketing strategy to improve deliverability, engagement and drive more ROI.
The power of templates Why a Templated Approach Triumphs in Email Marketing  We are firmly
Unlocking hearts and clicks this Valentine’s Day  Valentine’s Day is just around the corner, and
Email marketing – Brand vs best practice design   We may be biased here but
Are you wasting money on expensive copywriters? As an agency, we frequently get asked if we
Get ready for Google and Yahoo’s new sender requirements New sender requirements are coming in February
Planning a customer journey effectively: Tailoring the experience for each individual customer at each stage of
How a lack of email marketing optimisation can cost you thousands in lost revenue
