The risk of a badly run A/B test in email marketing
Testing is a key part of every successful email marketing strategy, but if you don’t set
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and tools for email marketers
Testing is a key part of every successful email marketing strategy, but if you don’t set
In the ever-evolving realm of digital marketing, understanding customer behaviour and engagement is paramount. The ability
Re-imagining customer data management A CDP (Customer Data Platform) is a system that collects, unifies, and
Podcast: Retention Strategies for increasing share of wallet in E-Commerce Recently, our founder, Phill Manson, joined
Are you leveraging Klaviyo SMS marketing in your customer communication strategy? Klaviyo SMS marketing, or Short
Improving customer retention in eCommerce by data enrichment:  Data enrichment is key for improving customer retention because
Maximising synergy: How email and SEO strategies can boost your online presence. It’s crucial for businesses
Podcast: Email Marketing and retention using Klaviyo Recently, our founder, Phill Manson, joined the ‘Shopify Across
You may have of heard of a Klaviyo CDP or an ESP but what are they?
Move customers from their first to second order using email marketing platforms such as Klaviyo It’s