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Email Marketing Insight.

Our news updates and articles on latest strategies, insights

and tools for email marketers

Customer journey, customer data
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Customer-First Data in Email Marketing

Collecting zero and first data party is a must for all companies. There has been an increased concern in data breaches that has led to tighter restrictions over control of personal data and user’s rights (let’s take the IOS15 update and FB data handling for example).

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Klaviyo List Cleaning best practice
Email Marketing Insight

Klaviyo List Cleaning

Is having a large database seen as a positive? In this article, we go over the benefits of Klaviyo List Cleaning keeping your customer database in check.

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