Industry Trends

Why you can’t benchmark figures from last year

Most companies have seen expediential growth in their last year, but is it sustainable to benchmark the results for 2022? From a purely business sense, some businesses have seen huge growth in the last few years. Holidays cancelled, working from home, no restaurants open… it’s all meant the consumer who continued working had a lot more disposable income. So, they turned to the internet and direct to consumer businesses saw huge growth....