A good strategy is nothing without a good database. And you can’t grow a database if it’s leaking! As a business, it is essential that you understand who is buying your product and where the opportunities are, so that you can effectively grow and retain an email database that has revenue potential. ...
Over the last month we’ve been working with a new retail client to identify and target automation programmes. Here at PAASE, we crunched the numbers, queried and questioned the activity that is in place and it became clear very quickly that there is a disconnect between their new website platform and their ESP....
Over the last month we’ve been working with a new retail client to identify and target automation programmes. Here at PAASE, we crunched the numbers, queried and questioned the activity that is in place and it became clear very quickly that there is a disconnect between their new website platform and their ESP....
