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Our expertise lies in CRM strategy and planning, marketing automation and fully managed services, and we can provide you with whatever level of support you need - from mapping out your email journey through to the end deployment of your activities and reporting.
2 Liscombe Park, Soulbury, Leighton Buzzard, England, LU7 0JL
(+44) 01525 659616
enquires@paase.co.uk
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01525 659616

enquires@paase.co.uk

Leighton Buzzard, UK

 

Curlsmith

Curlsmith orders grow by 808% with help from PAASE Digital

Curlsmith orders grow by 808% with help from PAASE Digital.

Driving revenue through email automation

Curlsmith is the first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies, Curlsmith blends fresh curl‐loving foods with kitchen cupboard staples and rare organic ingredients to make premium products that really work.

STEP ONE.

The marketing sector at Curlsmith is made up of a small team and although revenue has increased year on year, the team recognised there was still great potential for this to grow even further. PAASE was introduced to Curlsmith to help enhance the current campaigns and flows. Whilst the database was growing, it was not segmented efficiently and there had been many missed opportunities and the need to automate the current CRM journey was essential.

STEP TWO.

Curlsmith had been using Klaviyo for a while and as Gold Master Partners, PAASE were able to come on board to make changes and suggestions in order to implement best practice:

  • Restructuring the database configuration to create a scalable base for future growth and to improve database reporting 

STEP THREE.

  • Implementation of a segmentation strategy to manage the frequency of how and when to talk to customers (and via which channel) 
  • Adding additional touch points within the customer journey to allow for more granular targeting 
  • Implementation of a structured testing plan covering data, frequency, creative and subject lines

OUTSTANDING RESULTS.

PAASE fits in perfectly with our team and really understands what it is we need. We are a small marketing team, so we rely heavily on their expertise, resources and knowledge in the industry to help our continued growth. PAASE is a part of our family and extension of the marketing team. They are really proactive, helpful and always stay on top of the metrics. We are forecasting 3 x more growth and email remains one of the core channels, so we are looking forward to continuing work with PAASE in the future.
Igor Diez, Head of Performance Marketing.

Database growth of 600% YoY through targeted data capture processes

Orders grown by 808% and revenue by 922% YoY

900% increase in revenue from automations in Q1

1075% more website sessions generated YoY

Speed in results increased due to the team at PAASE

I Want This

A UNIQUE APPROACH.

PAASE Digital are not an agency in the traditional sense. We are a small team of commercially focused email marketers, and we work in partnership with our clients to drive commercially viable projects and activities.

BAGS OF KNOWLEDGE.

We have over a decade of email marketing experience working with direct-to-consumer brands, driving sales growth through marketing automation.

CRM EXPERTS.

Our expertise lies in CRM strategy and planning, marketing automation and fully managed services, and we can provide you with whatever level of support you need - from mapping out your plan through to the end deployment of your activities and reporting.

Want to give your revenue a boost, just like Sophie Allport has?