PAASE
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12% increase in conversion rate for Dalstrong.
Combining Klaviyo with
Opinew.
Overview
Dalstrong believes in the power of cooking to unite us and bring out the best in people.
To break barriers and build community, Dalstrong gives culinary artists tools that take them to places beyond their imagination, inspire limitless creativity with their cooking, and have more fun while doing it.
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Challenge
Dalstrong wanted to enhance their email marketing – specifically their reviews. As Dalstrong was using Klaviyo and Opinew in their tech stack, the scope was to implement reviews into an email to increase conversion rate and take personalisation to a new level.
“The PAASE team left no stone unturned during their audit and provided an immediate ROI. Their level of detail when it came to testing email flows was second to none, and their customer service is next level. I would have no hesitation in recommending the PAASE team to anyone that wants to improve their email marketing.” – Kris Whelan, eCommerce Manager, Dalstrong
Solution
PAASE recognises that every customer is unique and that each customer’s experience needs to be customised with compelling content that meets their individual needs, and so we set out to implement Opinew at key touchpoint in the customer journey with the first prioritisation being sending automated review requests to increase social proof.
Following on from an uplift in reviews, the next step was to introduce reviews into the basket abandonment automation. Pushing the integration between Klaviyo and Opinew, PAASE implemented the specific product review based on the product in the basket showcasing hyper-personalised, valuable, and relevant information at the right time to the right customer.
Result
With a customer-first approach, PAASE deployed a customer service automation for those who left a negative review. This meant Dalstrong could be better at the forefront of their after-sales service, offering support, responding better and faster.
“It’s exciting to partner with an agency that is truly commercially focused on the growth of their client. Opinew, combined with Klaviyo and PAASE provides the robust tools and strategy for incredible results – Dalstrong is a beneficiary of that.”
Paul, Head of Customer Success, Opinew
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