Celebrated British homeware brand, Sophie Allport, started selling her country living and wildlife themed products in 2007 and opened her first bricks and mortar shop in Lincolnshire a decade later. Producing a diverse range of homewares from aprons and oven gloves, to ceramics and candles, Sophie has been honoured to partner with several highly regarded British institutions, including the All England Lawn Tennis Club at Wimbledon, ZSL and the National Trust.
When Sophie came on board with PAASE Digital in September 2019, there were a few challenges which needed to be addressed as a priority. Deliverability was a cause for concern, there was limited understanding of the database and its make-up, and the email marketing platform was not able to run the required automations.
Prior to the migration to the Klaviyo platform, PAASE initially provided support on the legacy system, including the expansion of existing automations, such as welcome, basket abandonment and customer lifecycle programmes for automated refills of previously purchased products. A full data audit was conducted, and engagement segmentation was implemented to allow for greater targeting to key segments.
Once the migration to Klaviyo was complete, PAASE optimised the automations, building additional targeting flows, such as browser and collection abandonment. Additionally, new forecasting techniques were established to identify the size of the opportunity email marketing could offer to Sophie Allport.
“This project has been a huge success for us, in terms of driving sales and customer engagement with the brand, and having the team at PAASE there to provide expertise and support throughout has been a key part of that success.”
– Jem Allport.
PAASE Digital are not an agency in the traditional sense. We are a small team of commercially focused email marketers, and we work in partnership with our clients to drive commercially viable projects and activities.
We have over a decade of email marketing experience working with direct-to-consumer brands, driving sales growth through marketing automation.
Our expertise lies in CRM strategy and planning, marketing automation and fully managed services, and we can provide you with whatever level of support you need - from mapping out your plan through to the end deployment of your activities and reporting.