Reasons why Klaviyo is the best email partner for Shopify stores
That’s a big statement right, but I’m not saying it just because we are Klaviyo Elite Partners. We are platform agnostic at PAASE and have worked on most of the leading platforms. They all have their pros and cons for sure. But the Klaviyo Shopify integration is the one we recommend the most. And for good reason.
Klaviyo was specifically built for ecommerce brands, providing a seamless integration which, in our experience, provides a simple and cost-effective way of driving sales through email and SMS marketing, retaining customers and growing lifetime value. So, what’s so great about Klaviyo?
Customer capture
Once you’ve completed the very simple integration process and configured all the settings on your account, the first thing you should do is make sure that every visitor to your website is given the opportunity to opt in to your email marketing.
Klaviyo is pre-loaded with templates for data capture forms – from embedded ones for your website to easily configurable pop-ups, fly-ins and teasers. You choose what pages these appear on, where on the page, the timing, who it appears to (or doesn’t). You can select from editable templates or create your own from scratch.
Simple segmentation
Once you have visitors opting in on your site, and all that customer data is going into a list, what you need is defined customer segments to target. This couldn’t be simpler on Klaviyo.
You can create segments based on many options; from sign up source, behaviours, actions the customer has taken, purchase history, location proximity and more. The Shopify integration pulls customer activity and purchase history through into Klaviyo, so you can build segments based on what category a customer has viewed, what blogs they have read, previous purchases etc.
Everything is stored in the customer profile and with this kind of data, it’s simple to create personalised emails that drive higher open and click rates. It enables you to set up birthday flows, VIP groups and back in stock alerts for example.
Themed templates
Yes, most email tools have some predesigned templates, but these can be difficult to use and even harder to insert your products into them.
Klaviyo’s drag and drop builder makes this much easier for anyone who is not keen on spending hours doing lots of coding. It pulls through the main image, product details and price from your Shopify site, and you can configure how you want these to appear. There’s a huge amount of pre-designed, editable templates if creating from scratch is not something you have the capability or the time to do.
Foolproof flows
Klaviyo features some essential automated flows which are ready to use once your Shopify integration is complete. These flows can be email specific, SMS or both.
These are very straightforward to use. Set up post-purchase, reviews, upsell and cross-sell, lapsing, sunset flows among others. It is also possible to get your transactional emails, fulfilment updates and subscription updates sent from Klaviyo instead of Shopify for a more seamless and consistent customer experience.
For more advanced flows, we would always recommend using an agency to assist so that you can make the most of dynamic content to improve engagement rates. Talk to us about how we can work with you on these.
Clever coupons
Minimise the risk of discount codes being shared online buy using Klaviyo’s coupon functionality to set up single use codes for your Shopify store. Simple to set up and then it will automatically pull a unique code into every email within your flow or campaign.
Incredible integrations
There are a huge number of other platforms that integrate with Klaviyo that can take your email and SMS marketing to the next level.
From reviews platforms such as Reviews.io, loyalty, fulfilment, products subscriptions with Recharge, quiz apps such as Octane AI to help you capture and maximise the opportunities from richer customer data.
Unlock powerful growth with Klaviyo partner integrations.
With over 65,000 Shopify customers using Klaviyo, there’s no doubt that the Klaviyo Shopify integration one of the most reliable and successful email platforms to drive engagement and customer retention.
If you’re thinking of making the move to Klaviyo or don’t feel like you’re getting the most from the integration, give us a call on 01525 659616.
Want to know more? Contact us at hello@paase.co.uk
