Reasons why Klaviyo is the best email partner for Shopify stores

That’s a big statement right, but I’m not saying it just because we are Klaviyo Elite Partners. We are platform agnostic at PAASE and have worked on most of the leading platforms. They all have their pros and cons for sure. But the Klaviyo Shopify integration is the one we recommend the most. And for good reason.

Klaviyo was specifically built for ecommerce brands, providing a seamless integration which, in our experience, provides a simple and cost-effective way of driving sales through email and SMS marketing, retaining customers and growing lifetime value. So, what’s so great about Klaviyo?

Customer capture

Once you’ve completed the very simple integration process and configured all the settings on your account, the first thing you should do is make sure that every visitor to your website is given the opportunity to opt in to your email marketing.

Klaviyo is pre-loaded with templates for data capture forms – from embedded ones for your website to easily configurable pop-ups, fly-ins and teasers. You choose what pages these appear on, where on the page, the timing, who it appears to (or doesn’t). You can select from editable templates or create your own from scratch.

Simple segmentation

Once you have visitors opting in on your site, and all that customer data is going into a list, what you need is defined customer segments to target. This couldn’t be simpler on Klaviyo.

You can create segments based on many options; from sign up source, behaviours, actions the customer has taken, purchase history, location proximity and more. The Shopify integration pulls customer activity and purchase history through into Klaviyo, so you can build segments based on what category a customer has viewed, what blogs they have read, previous purchases etc.