An introduction to Mapp

Built by marketers for marketers. Mapp is a suite of software and customer-centric services including a superior data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp serves mid-to-large size businesses.

From analytics to execution: A comprehensive guide to Mapp’s marketing platform

Mapp’s powerful analytical capabilities allows businesses to dig deeper into the data providing the most accurate predictions of hat your customers are going to do next. Putting the phrase ‘gut-feeling’ into the grave, Mapp provides an insights-driven marketing with actional data and customer insight so you’ll never have to work off instincts ever again.

Their AI capabilities, layered with unified data, Mapp gives a business the tools to make the biggest marketing impact with a structured approach, all whilst in real time.

Several Intelligence features;

• RFM/RFE Modelling
• Visual funnel & customer journey analysis
• Likelihood to convert/churn
• Best send out time
• Product recommendation engine
• Real-time data streams
• Custom segmentation

Elevate your eCommerce business with Mapp’s advanced marketing automation features

Elevate your email marketing game with automated orchestration and hyper-personalised, AI-driven communication. Ensure your messages are reaching the right audience at the right time, and at scale.

With an intuitive campaign builder, you can create marketing automation workflows that reflect real-world customer journeys, regardless of their size. Experiment with A/B variations and split testing of subject lines and content to optimise engagement rates.

Thanks to predictive analytics, Mapp enables you to determine the best send out time for individual contacts, while visualising the best email send time statistics. This means you can deliver your messages at the optimal time for each recipient, increasing the likelihood of engagement and conversion.

How Mapp’s cross-channel marketing capabilities can boost your engagement

Mapp’s advanced cross-channel marketing capabilities enable you to take customer engagement to the next level. With Mapp, you can boost customer engagement by delivering hyper-personalised messages in real-time across multiple channels, including email, mobile, and push notifications.

Mapp’s intuitive tools allow you to seamlessly enhance the customer journey by creating different touchpoints at different stages of the buyer’s journey based on their interests and brand advocacy. By leveraging Mapp’s data-driven approach, you can ensure that your messaging is both relevant and timely, and that you’re connecting with your customers in a way that’s meaningful and effective.

Mapp’s must-have engagement features

• Real-time dashboards
• Real-time audience synchronisation
• Tag management system
• Contact profile enrichment

Mapp’s engagement and information-led tools offer businesses the ability to take their customer engagement to the next level. By leveraging data and automation, Mapp empowers marketers to deliver hyper-personalised messages in real-time, across multiple channels, and at every stage of the buyer’s journey.

With Mapp’s comprehensive suite of tools, businesses can create meaningful interactions with their customers, improve the customer journey, and ultimately drive business growth. Whether you’re looking to optimise your email marketing efforts or enhance your cross-channel campaigns, Mapp is a great platform to succeed in today’s digital landscape.