Podcast: Shopify Across The Pond

Podcast: Email Marketing and retention using Klaviyo Recently, our founder, Phill Manson, joined the ‘Shopify Across the Pond’ podcast. In this episode, Phill Manson, MD of PAASE discusses how a retention led strategy can increase sales and conversion. Specifically, Phill discusses: The value of customer data...

Phill Manson podcast

Podcast: Email Marketing and retention using Klaviyo

Recently, our founder, Phill Manson, joined the ‘Shopify Across the Pond’ podcast. In this episode, Phill Manson, MD of PAASE discusses how a retention led strategy can increase sales and conversion.

Specifically, Phill discusses:

  • The value of customer data  – the real insight
  • Customer Data Platforms  – what are they and who needs one
  • Design vs. Deployment – what’s the debate and why?