Podcast: Email Marketing and retention using Klaviyo
Recently, our founder, Phill Manson, joined the ‘Shopify Across the Pond’ podcast. In this episode, Phill Manson, MD of PAASE discusses how a retention led strategy can increase sales and conversion.
Specifically, Phill discusses:
- The value of customer data  – the real insight
- Customer Data Platforms  – what are they and who needs one
- Design vs. Deployment – what’s the debate and why?